fenocchio

Packaging Design

For this assignment we were to redesign three optional packagings. I chose my favorite red wine from the Italian producer. Fenocchio, in addition to a white wine and rosé from them. My thought was to reposition the wines for a younger target audience, and also a design that stands out in the shelves. I wanted to achieve this by going for a modern design with fresh colors and a hand-drawn illustration. The illustration also puts a personal touch on it. On the bottom of the page, you can see some pictures from the process.

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